Luyện dịch tiếng Anh chuyên ngành marketing: What makes a brilliant brand leader?

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Luyện dịch tiếng Anh chuyên ngành marketing: What makes a brilliant brand leader?​

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[PDF]https://www.brandchannel.com/images/papers/514_09-10_BrandGym_BrandLeadership.pdf[/PDF]

Theo Branchannel.com



We asked “What makes a brand leader?” to over 100

marketing people from top companies in July 2010. The

sample covered sectors from breakfast cereal to banking,

and regions including Europe, Africa, Asia, the USA and

Latin America.

We have brought to life the fi ndings

with examples of what we consider

to be inspirational brand leadership,

from our work on brandgym projects,

and through our network of contacts

via our blogging and writing.